BANGKOK, Thailand – Thailand’s Ministry of Digital Economy and Society officially launched the TH-AI Passport platform today via aipass.go.th, granting the public free access to 33 premium AI models from 14 leading global providers, following an early registration drive that began on August 19. Users can leverage the platform for advanced capabilities including image and video generation, music creation, deep data analytics, coding, and website building.

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The launch coincides with efforts by the Electronic Transactions Development Agency to draft Thailand’s first Artificial Intelligence Act, which is currently in the public hearing phase. The proposed legislation adopts a risk-based approach modeled on international frameworks, classifying AI systems into prohibited, high-risk, and transparency-required categories, and would impose obligations on both domestic and foreign providers whose systems affect users in Thailand.

Industry leaders are calling for balanced legislation that safeguards data without stifling growth in Thailand’s 50-billion-baht AI market, in which foreign technology currently accounts for roughly 40 billion baht. Monday’s rollout marks a critical milestone for the government, testing whether the public will actively adopt the technology and meet its ambitious target of five million users.

The TH-AI Passport initiative aims to bridge the digital divide and boost Thailand’s AI adoption rate, which currently stands at 12.4 percent of the working-age population, below the global average of 17.8 percent and significantly behind Singapore’s 63.4 percent.

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Minister Chaichanok Chidchob emphasized that the project is not merely about giving away free tools but represents a long-term investment in human potential, stating that the competition between countries in the coming era will not be decided by who has the most advanced technology but by which country develops its own people to use it.

-Thailand News (TN)